In most Software Companies the goal of each software product is for its manager to be promoted to VP. Products are primarily designed to impress upper management. Most managers arrange to move onward and upward immediately after Rev 1 of their product is released. At Jingleware engineers are paid according to how well their product does with consumers. Our pay increases are the added commission from a successful product. Therefore Jingleware designs products to please consumers, to have a long life, to be high quality and low maintenance.